In June this year, Jingmen Petrochemical high-grade white oil sales increased by 30% year-on-year, a record high.

In March this year, Jingmen Petrochemical just completed the largest overhaul and transformation in 52 years since the establishment of the plant. More than two months after the horsepower of the production unit was fully opened, it achieved this brilliant result.

From a medium-sized refinery to a domestic special oil producer with the most complete varieties and the largest production capacity, Jingmen Petrochemical's "oil to special" road is becoming more and more stable.

More than 40 kinds of "high-precision new" firmly stand on the market half wall

White oil is a special oil. It is generally a transparent liquid and has a wide range of uses. It is used in building materials, textiles, cosmetics, rubber, plastics and other fields. The market prospect is much wider than that of ordinary refined oil, and the added value is much higher.

On July 6, the reporter walked into the Jingmen petrochemical plant, as if walking into a town composed of machinery and pipelines, and the production device made a rumbling sound. Recently, more than 2000 tons of special oil products will be shipped out of the factory every day.

Front production busy, rear research and development busy. Passing through the factory area and entering Jingmen Petrochemical Special Oil Research and Development Base, senior engineer Liang Chengan is holding his rice bowl beside the instrument. "I have to be on duty at night, so hurry up and have dinner." The instrument Liang Chengan looked after was a "crude oil real boiling point distillation instrument". Over the years, the company's special oil products were put into production after the process test was completed here.

The predecessor of Jingmen Petrochemical was the Jingmen Refinery during the "third line" construction. Over the past 50 years, Jingmen Petrochemical has processed more than 0.15 billion tons of crude oil and paid more than 100 billion yuan in national taxes. In recent years, its average annual tax payment accounts for more than 40% of the tax revenue of Jingmen City, which has made great contributions to the country and localities.

However, Jingmen Petrochemical does not rely on the sea or the river. Compared with other refineries, the cost is not dominant. It has no future to continue to be a medium-sized refinery producing refined oil. In addition to hard work, it is more necessary to work skillfully.

"Limited by congenital conditions, it is difficult to expand the processing scale of enterprises, which can only be compared with characteristics." Jingmen petrochemical related person in charge said. In 2003, Jingmen Petrochemical took the lead in developing white oil products in China and achieved success.

However, the road to transition has not been easy. Cui Hongming, manager of the company's special oil sales and R & D team, remembers that the first batch of new products had just been released at that time, and whether they could be launched was related to the survival of the company. Unexpectedly, in the face of the SARS epidemic, the promotion of products was blocked.

Four salesmen volunteered to be "death squads" and went to the southeast to sell. At this time, the production of silicone rubber for construction is still the world of imported products, domestic manufacturers suffer from its high price. The No. 3 white oil brought by the salesmen can replace imports, and it is of high quality and low price, and is quickly sought after by customers.

New road opened, product development quickly follow-up. Today, more than 40 "high-precision new" varieties of special oil have been developed, and some high-end special products have reached the standard, replacing imports and exports overseas, and the domestic market share of high-grade white oil has reached 50%. Among them, No. 68 and No. 100 white oil fills the market gap of domestic special oil high-viscosity high-end products, and its market share ranks first in China.

The market is the dispatch order service is the competitiveness

Today, the domestic production of white oil enterprises up, how to deal with the fierce competition?

"This overhaul lasted for several months. After resuming production, none of our core customers were lost." Cui Hongming told reporters. The secret is clear: the market is the dispatch order, the service is the competitiveness. Cui Hongming is located in the special oil sales research and development team, many members have production, research and development experience. Including Cui Hongming, seven people were transferred from technical posts.

Experts do sales, its own unique. In 2021, they visited an enterprise in Zhejiang that produces textile oil. The person in charge of the enterprise reflected that his customers are all textile enterprises and are in urgent need of an oil for chemical fiber drawing. The oil should not only play a role in lubricating and cooling, but also be easy to clean and not hinder chemical fiber dyeing. However, the product is imported and the price is very high.

Sales manager Zhou Zongwu picked up the oil sample and shook it, carefully observing the bubbles in the bottle. "Different brands of white oil have different bubble release times. Observing this can infer the type of white oil." They are familiar with the production process, and when they shake it, they judge that Jingmen Petrochemical's plant can produce this kind of oil.

Customer demand feedback back, research and development team immediately docking, only a month to develop high-end textile special white oil, won the praise of customers, expand the white oil market. In 2021, the company's annual sales of special oil exceeded 640000 tons, achieving a historic breakthrough.

High-end and differentiation are the strategic goals of Jingmen Petrochemical's special oil development, which requires enterprises to be extremely sensitive to customer needs. White oil is used in the drilling fluid needed for oil extraction, and Jingmen Petrochemical has developed products adapted to oil wells in different regions such as deserts, oceans and jungles. The production of new energy vehicle power battery diaphragm to use special oil, the company quickly developed, last year began to supply. Customers who produce glass glue move to Southeast Asia to build factories, and the company takes out products adapted to tropical climate to continue supporting......

From 2003 to 2022, the total sales volume of Jingmen Petrochemical's new and special products reached more than 500 million tons, with a cumulative effect of more than 8 billion yuan. In recent years, the development of Jingmen Petrochemical's special oil has entered the fast lane, with the 100000-ton/year high-grade white oil hydrogenation unit successfully started. The 550000-ton/year high-pressure hydrogenation unit and the 200000-ton/year heterogeneous dewaxing unit have been put into operation one after another, and the annual production capacity of special oil wax has been continuously improved.

At present, Sinopec is planning to build Jingmen Petrochemical into a million-ton special oil base, a characteristic oil base in central China and a regional optimization "petrochemical special" integrated enterprise. The quality of characteristic products continues to maintain the domestic leading position, the market share is among the best, the effect of replacing imports is remarkable, and the brand influence continues to expand.